Looking for a high-impact leadership role within Punjab’s public transportation sector?
The Punjab Mass Transit Authority (PMA) is hiring a Manager, Business Development based in Lahore. Reporting to PMA leadership, this role drives non-fare revenue, builds strategic partnerships, and ensures sustainable growth.
Table of Contents
About PMA
- Name: Punjab Mass Transit Authority (PMA)
- Established: 2012 by Government of Punjab
- Headquarters: 5th Floor, Arfa Software Technology Park, Ferozepur Road, Lahore
- Operations: Lahore & Multan Metrobus, Lahore Feeder Routes, Orange Line Metro, and Islamabad–Rawalpindi bus lines
PMA manages construction, operation, and maintenance of mass transit corridors, providing safe, efficient, and comfortable services across Punjab.
Job Snapshot
| Field | Details |
|---|---|
| Role | Manager, Business Development |
| Location | Lahore |
| Employment Type | Contract with renewal possibilities |
| Reports To | Senior Management (e.g., MD, PMA) |
| Salary Package | Up to PKR 350,000/month (approximate) |
| Deadline | July 10, 2025 |
💼 Job Scope & Key Responsibilities
1. Non-Fare Revenue & Commercial Income
- Lead revenue-generation via advertising, branding, auctions, and leases.
- Manage corporate sponsorships on transit infrastructure.
- Maintain transparent records of leased and auctioned assets.
2. Strategic Planning & Market Analysis
- Research and assess market potential across PMA operations.
- Create and execute business development plans targeting revenue goals.
3. Vendor Management & Contractual Oversight
- Administer vendor contracts with meticulous compliance.
- Lead negotiations and ensure renewal terms are met.
4. Stakeholder Outreach
- Develop relationships with government bodies, private clients, and advertisers.
- Present revenue strategies and operational progress to the board.
5. Digital & Multimedia Platforms
- Utilize digital displays and in-vehicle screens for branding.
- Oversee multimedia asset creation, including drone footage.
6. Compliance & Quality Assurance
- Ensure security, legal, and policy compliance across commercial activities.
- Collaborate across departments to align business strategies.
7. Team Leadership & Training
- Train junior officers like an Assistant Manager and BDOs.
- Conduct revenue audits and business performance assessments.
This role is critical in bolstering PMA’s operational sustainability and community value.
Who Should Apply?
Education & Experience
- MBA/BBA/BS in Business Administration, Marketing, Finance, or Supply Chain (16 years +).
- 8+ years post-degree experience in business development, marketing, or related fields
Skills & Competencies
- Exceptional communication, negotiation, and analytical skills
- Prior experience in public-private partnerships, contract management, or advertising
- Strategic thinker with project execution abilities
- Leadership qualities and training experience
Compensation & Perks
- Monthly Salary: Up to PKR 350,000
- Contract Benefits: Medical coverage, performance bonuses, and government allowance
- Professional Development: Up-skilling programs, training modules, and transit-industry exposure
- Network Expansion: Collaborations with local authorities and private-sector partners
- Transportation Allowances and other perks as per PMA policy
PMA’s Role in Urban Mobility
As Pakistan’s urban corridors expand, PMA is at the forefront:
- Oversees 27+ km Metrobus lines in Lahore.
- Operates the Orange Line LRT, linking densely populated routes
- Manages feeder routes and expanding infrastructure for smoother commutes
This position allows impactful involvement in Lahore’s transformation into a smart city.
Application Process
Step 1: Apply
Submit your CV via the Punjab Jobs Portal before July 10, 2025, with the required application fee.
Step 2: Shortlisting & Testing
Qualified candidates undergo written assessments and interviews.
Step 3: Final Interview
Panel interview with HR and senior PMA stakeholders.
Step 4: Offer & Onboarding
Receive a contract, followed by medical tests and onboarding procedures.
(Refer to PMA’s recruitment portal or PKJobs platforms for updated details)
❓ FAQs
Q1: Can both men and women apply?
Yes, PMA encourages applications from all genders
Q2: What is the contract duration?
Typically 3 years, with potential renewal based on performance.
Q3: Is prior government experience required?
No, but strong business acumen and project management skills are essential.
Q4: What perks are included?
The role includes health benefits, allowances, and access to training.
Q5: Any application fee?
Yes, as specified on the Punjab Jobs portal (typically PKR 900).
Why You Should Apply
- Impactful Role: Influence transit strategy and revenue growth
- High Compensation: Excellent pay with performance incentives
- Skill Enhancement: Grow in marketing, partnerships, and strategic planning
- Growth Pathways: Lead operations, procurement, or senior management roles
- Public Service Contribution: Enhance mobility for Lahore’s residents
📝 Final Takeaway
The Manager, Business Development position at PMA is a golden opportunity for ambitious professionals. With strategic responsibilities, leadership exposure, and competitive compensation, this role empowers you to shape Punjab’s mass transit future.