In an effort to combat inflation and provide relief to low-income families, the Government of Punjab relaunched the Punjab Ehsaas Rashan Riayat Program in 2025. Under the visionary leadership of the Chief Minister of Punjab, this initiative is part of a broader poverty alleviation strategy to ensure affordable food essentials for deserving households.
If you are struggling with grocery bills and want to know how to register for Punjab Ehsaas Rashan Riayat, this article provides complete details, including the registration method, eligibility criteria, discount details, and Helpline info.
Table of Contents
What is Punjab Ehsaas Rashan Riayat Program?
The Punjab Ehsaas Rashan Riayat is a government subsidy scheme where eligible citizens receive discounts on essential grocery items like:
- Atta (Flour)
- Ghee/Cooking Oil
- Pulses (Daal)
- Sugar
This scheme was initially launched under the federal Ehsaas program, but has now been adapted and implemented specifically by the Punjab government through a digital and transparent system.
Objective of the Program
The main goals of the Punjab Ehsaas Rashan Riayat Program include:
- Providing financial relief to low-income families
- Ensuring affordable basic food items
- Reducing the burden of inflation
- Promoting a digital subsidy system via registered Karyana stores
What Do Beneficiaries Get?
Eligible families receive a 40% subsidy on the purchase of selected grocery items from registered utility stores and local Karyana shops.
Subsidized Items List:
| Item | Market Price | Discounted Price | Approx. Savings |
|---|---|---|---|
| Atta (Flour) | PKR 1600 (20kg) | PKR 960 | PKR 640 |
| Ghee | PKR 600/kg | PKR 360/kg | PKR 240/kg |
| Daal (Lentils) | PKR 250/kg | PKR 150/kg | PKR 100/kg |
| Sugar | PKR 160/kg | PKR 96/kg | PKR 64/kg |
How to Apply for Punjab Ehsaas Rashan Riayat 2025?
The registration process is completely online and SMS-based for ease of access.
✳️ Method 1: SMS Registration
- Send your CNIC number (without dashes) to 8123
- Wait for eligibility confirmation via SMS
- If eligible, visit a registered store with your CNIC
✳️ Method 2: Online Registration
- Visit the official portal: https://ehsaas.punjab.gov.pk
- Click on “Apply for Rashan Riayat”
- Enter your CNIC, mobile number, and address
- Submit and wait for verification
- Visit your nearest listed Karyana store to shop with a subsidy
🟢 Only one person per family can apply.
👥 Eligibility Criteria
To be eligible for the Punjab Ehsaas Rashan Riayat:
| Criteria | Requirement |
|---|---|
| Nationality | Must be Pakistani (CNIC holder) |
| Income | Monthly household income less than PKR 50,000 |
| Employment | Unemployed, laborer, or low-income worker |
| Already Benefitting from BISP/Ehsaas Kafalat? | Automatically eligible |
| Bank Account | Not required for subsidy |
| SIM | Registered under your CNIC |
How to Find Registered Stores?
The government has made it easy to find the nearest registered Karyana stores:
- Use the store locator on the Ehsaas Punjab website
- You can also ask your local store if they are registered under the scheme
Over 20,000 stores across Punjab are currently part of the program.
Documents Required
You don’t need to submit hard documents, but you must have:
- Valid Computerized National Identity Card (CNIC)
- Active SIM card registered in your name
Key Features
- Real-time digital verification through CNIC & SIM
- No bribes or middlemen
- Transparent subsidy system
- Linked with NADRA and BISP database
- Monitored by Punjab Social Protection Authority (PSPA)
Timing for Shopping
- Subsidized shopping is available 24/7 at participating stores.
- Most store owners will guide you through the verification process.
Helpline & Support
If you face issues or have questions:
- 📞 Ehsaas Punjab Helpline: 0800-26477
- 📱 SMS Support: 8123
Program Duration
The Punjab Ehsaas Rashan Riayat is expected to run throughout 2025, with a possible extension or upgrade based on future government policies and economic conditions.
FAQs – Frequently Asked Questions
❓ Can I apply if I live outside Punjab?
No, this scheme is only for Punjab residents with Punjab domicile/CNIC address.
❓ Can both husband and wife apply separately?
No. Only one CNIC per household is allowed.
❓ What if I don’t get an SMS reply after applying?
Wait at least 48 hours, and then contact the helpline or check the online portal.
❓ Do I need a smartphone?
No, any mobile phone with SMS can be used.
Final Words
The Punjab Ehsaas Rashan Riayat Program 2025 is a vital initiative to reduce the burden of rising grocery prices for millions of struggling families. With a simple registration process, a wide network of Karyana stores, and significant subsidies on basic items, this program offers real-time financial relief to the people who need it most.
If you or someone in your family qualifies, don’t wait — register today and start availing the discount!